M E D I A  K I T WHAT WE ARE Worldwide Spa Review is an innovation six years in the making: a glossy consumer magazine capitalizing on the Web’s ability to support special effects and searches. With departments for the various kinds of spa experience – day spas, resort spas, hotel spas, medical spas, cruise ships spas, destination spas, etc. – we feature articles by some of the best writers in the business, vividly painting the experience of each spa. Our upscale fashion magazine design is enhanced by magical special effects and we archive each issue for a year with an easy click format, so the reviews can be accessed when the reader wants them. We interview the foremost therapists, spa designers, dermatologists and doctors who are changing the nature of the spa world. Our coverage includes a Spotlight Section (examples include Australia, the Florida Keys and Singapore) and we will add advertorial pages in the January/February issue. In addition to a dozen or more features in each issue, we have more than 30 items in The Skinny in each issue: spa bargains, promotions and news that drive consumers to our site. Because our content is so rich, consumers connect to us through all sorts of search engine keywords, and our sweepstakes in each issue is a magnet for spa-lovers. We don’t accept banner or pop-up ads; instead, we showcase full-color ads in three sizes. In addition, we are including day spa combination full-page ads, in each of which up to eight day spas share the limelight and have direct links to their own sites. MISSION Our Mission is to provide an upscale magazine with the design of a major glossy print fashion publication, but to keep it online, where consumers are most likely to research spas. In our reviews we give the consumer the ambiance, philosophy and experience of treatments; ideally, a consumer visiting the spa would feel that it was not his or her first time. The editorial content must be of the highest level and the design should bring readers to the site just for the sheer beauty and surprise special effects. LAUNCH DATE May 15, 2004 (issue #1) LEADERSHIP Working with writers around the world who specialize in health and beauty, in sports and active spas, in healing and design, Founders Lillian Africano and Marilyn Green have collectively more than 50 years writing and editing for magazines from New York to Travel and Leisure. Marilyn Green, Editorial Director/Publisher, is a veteran writer and editor whose work has appeared in newspapers and magazines including Travel and Leisure, Islands, Echelon, British Heritage, Oceans, The New York Post, Trump World and the Louisville Courier-Journal over the past 25 years. A former professional dancer, she has been a spa consultant, and is a member of the Society of American Travel Writers as well as editor of the newsletter for the International Food, Wine and Travel Writers Association.  She has served as Senior Editor for Leisure Travel News, Managing Editor for Lloyds of London’s cruise monthly and Features Editor for Travel Trade Magazine, besides publishing hundreds of freelance articles. She recently completed a training module on spas for travel agents for The Travel Institute (formerly ICTA). Lillian Africano, Editor-in -Chief, is the author of 16 books, including three best-selling novels; co-author of The Doctor's Walking Book (Ballantine) and was editor of Conquering Stress (Pocket, paperback).  Africano has produced spa/fitness/beauty advertorials for New York Magazine for over 10 years). She has contributed articles to major newspapers and magazines, including New York, Reader's Digest, Harper's Bazaar, Ladies' Home Journal, Biography, Woman's Day, American Way, The New York Times, New York Daily News, and the New York Post. She was a weekly columnist for Woman’s World for 17 years and served as Editor of Acupuncture News Digest (for physicians & dentists).  She is a member of the Society of American Travel Writers, the American Society of Journalists and Authors and president of the International Food, Wine and Travel Writers Association. SPAS AND READERS COMMENT "I think it is the best article on Cranwell that I have ever seen...thorough, accurate and well written. Also, the creative design is very enticing. Thank you for doing such a nice job."    - Norma  Probst, Director of Media Relations - “I checked every page and I love it. Great content, loads very fast, superb design! Photography is great and colors and effects amazing on my Mac Panther. Keep it up!”    - Sheila and Tom McEntry, Yahoo users - “This is the best article ever written about the spa. I wish other writers would take this kind of approach.”    - Rick James, Owner, The Village Spa - “We’d like to be able to send copies to our sales consultants and our international distributors. It’s certainly one of the best articles I’ve seen on the line!”    - Danik Wold, Director Marketing and Sales, Jane Iredale - “Wonderful site and magazine. Informative and fun.”    - Wanda Banks, Earthlink user - “Very nice look, interesting articles, bookmarked as favorite,”    - Margery Stockwell, mac.com user - “As a professional Web designer, I can say your website ROCKS. I can’t remember the last time I enjoyed web design and photo art this much. It seems you put lots of work in it, and it shows. Simply brilliant!”    - Dan Redd, Yahoo user - “Oh, my God, this a great looking website. Graphically speaking, I’ve never seen a better designed nor better color coordinated site. Two thumbs up to you people.”    - fotoguy - “Great selection on your site.”    - Sharon Jeka, hotmail user - CIRCULATION Our January 2006 - May 2006 issue’s server statistics are as follows: PERIOD TOTALS: - Hits: 2,133,546 (average 14,129 per day) - Page Views average: 188,312 (average 1,247 per day) - Kilobytes Transferred: 23,554,712 (average 155,991 per day) - Unique IPs: 63783 ((average 787 per day) In our reader’s survey (conducted in the Autumn of 2005) we found that about 96% of traffic is of North American origin, 3% from Europe, and less than 1% from Asia and Australia/New Zealand. 75% of our readers are women. The average reader has an annual household income between 75k and 100k. We are in the process of developing partnerships and promotions with other Web entities, spas, products, etc. DEMOGRAPHICS The International Spa Association (ISPA) figures for 2003 show that North American spa-goers’ average income is $72,200; 29% are men, 71% women. Fifty-five percent are college graduates and 62% exercise at least two times a week. On the average, they visit two different spas a year. The 2002 figures show 9,632 spa locations receiving nearly 156 million spa visits, again, in North America alone. ADVERTISEMENTS Ads for Spa Review are configured as extra large, large and standard size; the exception is the day spa page, which provides custom design and links for up to eight spas for a sharply reduced rate. Ads furnished by the client should be sent (preferably on a CD) in TIFF or maximum quality JPG formats. FREQUENCY AND CLOSING DATES Worldwide Spa Review is scheduled to publish as a bimonthly through 2005. Our closing dates for materials with completed ads are: February 1 for March/April, April 1 for May/June, June 1 for July/August, August 1 for September/October and October 1 for November/December. RATES During 2006 we are offering special promotional advertising rates. It should be noted that each issue is archived on the homepage, giving a year of exposure.   1x 3x 6x Extra Large (approx. 600x600px) $1,800 $1,000 $800 Large (approx. 400x400px) $700 $500 $400 Standard (approx. 300x300px) $450 $400 $300   Day spa page, with images and ID, linked to sites: $250 $200 $150 Advertorial rates are negotiated individually. For further information, contact us at: adsales@spareviewmag.com. A partial list of businesses that have been advertising on Worldwide Spa Review Magazine pages: Weight Loss Patches including Le Patch and Eden, OHT Peptide-3; exclusive anti-aging cream, (Compare to Strivectin), Arctic White Teeth Whitening System, GreenTea300 - The Healthy Weight Loss Program, The Male Potency Patch, The Tan Towel, and much, much more! Blue Nile is the largest online retailer of diamonds and fine jewelry and the No. 2 buyer of certified diamonds in the United States. Hotwire's mission is to offer unbeatable low prices on airline tickets, hotel reservations, car rentals, vacation packages and cruises. Your best source for pet medications, pet vitamins, pet supplements and pet supplies. Just like your veterinarian, 1800PetMeds provides only U.S. FDA/EPA approved pet medications. Macy's is a national brand delivering fashion and affordable luxury to customers coast to coast and offering its customers quality, value, style, and great selections. The first large dedicated jewelry store on AOL, CompuServe and MSN and pioneered the "manufacturer direct" business in the jewelry category. LastMinuteTravel.com’s mission is to provide the ultimate one-stop superstore for the time-sensitive, deal-seeking traveler. From hotel deals to airline tickets, to great cruise and vacation packages. Radisson Hotels & Resorts is an upscale hotel brand focused on being the hotel of chose for business and leisure travelers who want more control over their hotel experience. Cedant Hotel Group features some of the most well-known names in travel -- Days Inn®, Super 8®, Howard Johnson®, Ramada®, Travelodge®, etc. From family vacations to business trips - comfortable lodging at an affordable price. A provider of information, goods and services to customers who value the environment, a sustainable economy, healthy lifestyles, alternative healthcare and personal development. The Sharper Image is one of the most highly recognized brands on the Web today and a leading source of new and innovative products for home, work, office, travel and fun. An online retailer of lifestyle gifts for every occasion. Signature Days offers unique assortment of intriguing experiences and activities. Customers can choose gifts from a wide range of unusual and exclusive experiences in categories such as action & adventure, wine & gourmet, body & soul, and self-improvement. SpaLook.com gives beauty-seekers access to thousands of top-quality, name-brand products. With more than 35 different brands and thousands of products, SpaLook.com is sure to satisfy even the most demanding skin care needs. Regent International Hotels is a luxury hotel brand for discerning travelers. Regent offers personalized service and world-class products and amenities in unique locations. Botanic Choice website (formerly Botanic Health), contains everything you'll need to boost your health from good to great! Since its inception in 1946, Reeds Jewelers has been known for its exceptional line of fine jewelry, collectibles, customized and family jewelry, and watches. Reeds also offers many exclusive lines of high-end jewelry. Providing guests with a satisfying experience at an affordable price has always been our priority. Maybe that's why Country Inns & Suites By Carlson® keeps scoring so highly on nationwide guest satisfaction surveys. 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A large selection of unique gifts, creatively designed items as home accents, candles, lamps, decorative bowls, jewelry, fashion accessories, and more quality items. A leading retail Web site that provides flowers, gift baskets, food baskets and unique gift ideas for any occasion. swansonvitamins.com goes the extra mile to keep you informed of developments in dietary science, while offering the best values in American nutrition today. One of the world's leading providers of discounted designer skin care, make-up, cosmetics, perfume and men's and women's fragrances. StrawberryNET.com has the largest supply of products from top brands such as Anna Sui, Bvlgari, Chanel, Dior and Estee Lauder. Park Plaza Hotels & Resorts (part of Carlson Hotels Worldwide) offers a unique full service mid-scale hotel brand known for its great value and customer-focused service. As the nation's leading online wine retailer and wine gifting service provider, WINE.COM brings the best of the wine world to enthusiasts throughout the nation. WINE.COM offers doorstep delivery of premium fine wines, gourmet products and related accessories, as well as lifestyle wine clubs and distinctive individual and corporate wine gifts. Skin care for men featuring the finest ingredients and latest technology for healthy looking skin. Providing the public with access to the largest inventory of genuine, brand name fragrances, skincare, candles, aromatherapy and more at the lowest possible prices. ProHealth’s prohealth.com is your home for Health news, support, and comprehensive nutritional solutions. Founded in 1988, the company’s mission is to provide a comprehensive resource for people with Chronic Fatigue Syndrome and Fibromyalgia. Zearth.com Corporation is the parent of ComfortChannel.com that has a vision to be the most dependable and trusted full service Internet Shopping Portal in the World. A new and exclusive resource for premier vacations in the U.S., Mexico, and beyond. Take your pick of stylish studio apartments, resort condos, villas, and cottages. The world's largest direct seller and included on Fortune's "Most Admired Companies" for over a decade, Avon is a leader in beauty and a powerhouse in direct selling in over 100 countries. A premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. The Thomas family has been growing pears in Northern California since 1919 and Gotfruit.com is the newest branch of an old family tree that packs and ships premium fruit and gourmet gifts, many including fruit from their own orchards. Always free shipping! LeisureLeaders.com is among the top 15 Travel Agencies in the country and has been in business for over 25 years. Luminescence endeavors to stay on the cutting edge of new ingredients, offering the most effective skin care available. In the 1920s, Morris (M.B.) and William Zale had a vision: to provide customers with quality merchandise at the lowest possible price. Today, Zale Corporation is a $2.3 billion success story that operates over 2,300 retail locations.